Have you ever wondered how RSM gains new clients? What does that first conversation look like? How do we attract and gain their interest and desire to want RSM as their trusted advisor? As a recruiter I wanted to know that very same thing, to be able to speak about our clients when candidates ask, but to also have a better overall perspective of how the full cycle of a client engagement begins and continues to grow within the firm.
I was given the opportunity to attend a networking event hosted by HUB International in San Diego titled “Turning HR from a Cost Center to a Profit Center” along with various other HR individuals throughout San Diego representing various industries including life sciences, biotech and software. The topic of discussion was led by RSM’s very own Pat Carney, State and Local Tax leader for the West Region who comes with over 25 years of experience in both Public Accounting and Industry. Pat discussed how HR professionals could add value specifically via training grants provided by the state. He gave a brief overview of these grant opportunities and then answered questions from the group. There was plenty of time to network with attendees and RSM got to meet some new people that seemed interested in learning about how RSM could guide them through this process.
This is one of the ways that RSM strives to be not only a company’s tax and audit provider, but a full scale consultant to clients and all of their various needs. RSM attends many events like this one every week, and are represented by employees of the firm from associates to business developers to partners, encouraging employees of all levels to get involved in business development opportunities. This particular event produced several new contacts, including two referrals of clients that we might provide our various consulting services to!
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